We got the simple but challenging brief from one of Sweden's largest brewing companies; to create a conceptual beer for
the concerned, young and urban audience.
Our solution was to follow a growing and existing trend that has sprung from bar hopping restaurateurs; to have a smaller beer served so that you will have time to move on to a new place and meet as many people as possible. In Sweden we call this serving a "galopp" (exactly what it sounds like, the pace when a horse
The 25ml bottled beer concept was never set in production, but got featured all over the web for it's original and well executed concept.
The Dieline - Packaging of the World - Packaging Inspiration