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Jämtlands Goda

Identity, Packaging

Combining flavors from Jämtland with healthy ingredients from the Middle East. Jämtlands Goda is perfect as a snack on the run as well as a going away gift.

GLHF helped with product development, defining markets and target groups. We were in charge of identity, packaging, web, and brand strategy.

     BREIF  Jämtlands Goda produces super healthy crispbread made out of chickpeas. Seasoned with tastes from the Swedish forests. They were in need of identity, copywriting, web & packaging.   SOLUTION  Inspired by the folklore från Jämtland combined with patterns and illustrations from the chickpeas' origin (the Middle East), the design stands out on the shelf from other crispbreads.   RESULTS  The packaging and it’s product has gotten great reception, and is now available in grocery stores throughout Sweden and in online food shops.   

 

BREIF
Jämtlands Goda produces super healthy crispbread made out of chickpeas. Seasoned with tastes from the Swedish forests. They were in need of identity, copywriting, web & packaging.

SOLUTION
Inspired by the folklore från Jämtland combined with patterns and illustrations from the chickpeas' origin (the Middle East), the design stands out on the shelf from other crispbreads.

RESULTS
The packaging and it’s product has gotten great reception, and is now available in grocery stores throughout Sweden and in online food shops.

 

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