Work: Identity, packaging & art direction

Type: Beauty



Brief // Founded back in 2012 by Isabella Löwengrip and Pingis Hadenius, Löwengrip is currently Scandinavia's fastest growing beauty company. Having put all their focus on the high quality products and therefore growing rapidly, they were in need of clarifying the brand and collect their packaging designs to take the next step into the international beauty market, big league style.


Solution // The new brand identity and packaging design has been developed to reflect the high quality of the products. Timeless yet modern, the aesthetics has drawn inspiration from classic book typography, Scandinavian minimalism and interior furnishing to both stand out in a crowd and beautifully blend wherever it is applied. Using solid colored packaging to distinguish each series from one another, the graphic layout, strict packaging shapes and black tops are consistent throughout the products to get a recognizable look.


Results // To launch in May 2018, so far the new design has gotten a positive reception from fans and followers. We are yet to see where this takes them, but we are hoping the story is just getting started.


(Much) more to be shown here during 2018... Stay tuned! ;)