Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.
An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and website.
Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.
Photo by Fredrik Sweger