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Pythagoras

Identity, Packaging, Web

The Pythagoras bracket system is a complete extension from the Pythagorean equation, which states if two sides of a right triangle are known, the length of the third side can be revealed. When you mount the brackets, you will have created two points and a blank space in between. This is a metaphor for your life: one day you begin and one day you end, creating an opportunity to fill the gap.

We have produced Pythagoras Identity, packaging, point of sale, web, copy & art directing the photoshots. 

     BREIF  Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.   SOLUTION  An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and  website .   RESULT  Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.   

 

BREIF
Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.

SOLUTION
An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and website.

RESULT
Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.

 

 Photo by Fredrik Sweger

Photo by Fredrik Sweger

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