Work: Art direction, set design
Absolut + Oatly
Brief // Part PR initiated a collaboration between Absolut Vodka and Oatly to create "freakshake" drinks for the Way Out West festival. They were in need of a concept photo shoot connecting the festival spririt with the dekadent sugar drinks.
Solution // We created a concept that build on different festival scenarios; the rainy concert, morning love, dawn disco and festival snacks. To keep bring all elements together we spray painted key features associated with the moods, and styled it in bright colors.
Results // The imagery has gotten great response from the press by bringing the imagery of Oatly and Absolut together in a collaborative manner.