Work: Identity, art direction & website
Brief // The founders, Hannah Molin and Lina Thunberg, came to us with the vision to create ”comfort clothes“ into something you want o wear every day. They had identified a blank spot in the market for sleepwear that was affordable, without compromising on style or comfort.
Solution // Hannah and Lina involved us from day one, which included everything from vision to the actual product and building the brand from the core. Through collaborative workshops we made the brand into a celebration of the small, everyday moments that makes you feel at home, wherever you are. Together we did naming, tone of voice, graphic identity, website, art direction and set design for their launch campaign and film.
Results // At the writing moment the brand has been launched for a week, exclusively available on their e-com site anyhere.se. Daily confessions from top Swedish influencers keeps pouring in and we are looking forward to an expected success story!