Hermine Hold


Brief // Hermine Hold was created through a founding collaboration between Isabella Löwengrip’s tech-wiz-company NTH and the retail specialists Filip Ummer and Joachim Lindström behind iDeal of Sweden. The name originates from the german name Herman which means ‘strong’, Hermine Hold main focus is to create dazzling and stylish hair accessories.


Solution // Based on the insight ‘style has no age’ the identity needed to be classical yet trendy. The colors are inspired from sun bathed shores to minimalistic Scandinavian design. The logo wraps everything up with the iconic ‘knot’.


Results // To launch in February 2019. The transparent process in social media has gotten good reception and the products are highly anticipated.

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