Work: Identity, packaging & art direction

Type: Furniture

Maze

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Brief // Interior design company Maze makes minimalistic and practical furniture, produced with the environment in mind. They were in need of updating their brand profile and find consistency throughout their imagery.

 

Solution // We created visual guidelines with art direction to bring their photo shoots into the same world. Translating the geographic shapes, iconic for the brand's products, into a frame work which we used for the layout. Giving freedom to bold colors and minimalistic typography, the products are always the hero.

 

Results // Putting the products in focus and developing a world in which Maze can distinguish themselves and grow as a brand, the new brand visuals have together with the company team increased sales and market recognition. 

 
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