Work: Identity, packaging & art direction

Type: Beauty

Löwengrip

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Brief // Founded back in 2012 by Isabella Löwengrip and Pingis Hadenius, Löwengrip is currently Scandinavia's fastest growing beauty company. Having put all their focus on the high quality products and therefore growing rapidly, they were in need of clarifying the brand and collect their packaging designs to take the next step into the international beauty market, big league style.

 

Solution // The new brand identity and packaging design has been developed to reflect the high quality of the products. Timeless yet modern, the aesthetics has drawn inspiration from classic book typography, Scandinavian minimalism and interior furnishing to both stand out in a crowd and beautifully blend wherever it is applied. Using solid colored packaging to distinguish each series from one another, the graphic layout, strict packaging shapes and black tops are consistent throughout the products to get a recognizable look.

 

Results // To launch in May 2018, so far the new design has gotten a positive reception from fans and followers. We are yet to see where this takes them, but we are hoping the story is just getting started.

 
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(Much) more to be shown here during 2018... Stay tuned! ;)

 
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Work: Identity, packaging & art direction

Type: Furniture

Maze

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Brief // Interior design company Maze makes minimalistic and practical furniture, produced with the environment in mind. They were in need of updating their brand profile and find consistency throughout their imagery.

 

Solution // We created visual guidelines with art direction to bring their photo shoots into the same world. Translating the geographic shapes, iconic for the brand's products, into a frame work which we used for the layout. Giving freedom to bold colors and minimalistic typography, the products are always the hero.

 

Results // Putting the products in focus and developing a world in which Maze can distinguish themselves and grow as a brand, the new brand visuals have together with the company team increased sales and market recognition. 

 
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Work: Art direction, set design

Type: Beverage

Absolut + Oatly

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Brief // Part PR initiated a collaboration between Absolut Vodka and Oatly to create "freakshake" drinks for the Way Out West festival. They were in need of a concept photo shoot connecting the festival spririt with the dekadent sugar drinks.

 

Solution // We created a concept that build on different festival scenarios; the rainy concert, morning love, dawn disco and festival snacks. To keep bring all elements together we spray painted key features associated with the moods, and styled it in bright colors.  

 

Results // The imagery has gotten great response from the press by bringing the imagery of Oatly and Absolut together in a collaborative manner.

 
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Work: Identity & website

 

Type: PR-agency

Story Relations

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Brief // PR and communication agency Story Relations was in need of a revamp to better reflect their company and it's people.

 

Solution // We developed a dynamic, hand cut pattern infused with brightness and fun, just how Story is to work with. The pattern is easy to use in both physical and digital spaces, and can be used a lot or less when in need to communicate corporate or commercialy.

 

Results // The flexibility and easy application of the branding identity has made the company communication much easier to keep together while still making it interesting.

 
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Work: Identity & packaging

Type: Beauty

Deo Doc

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Brief // DeoDoc developed & launched Europe's first intimate deodorant. They were in need of positioning, identity, packaging & communication.

 

Solution // We developed a branding platform and acted as creative support throughout the company’s launch period. Through a premium design solution, DeoDoc took a step away from medicine cabinet onto the beauty shelf, easing up the blushing around the product’s theme

 

Results // Ever growing with products & scents, DeoDoc is conquering new markets. They have made intimate hygiene discussions as natural as anything else. Available in almost every nordic pharmacy, beauty shop & department store.

 
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Work: Packaging

Type: Furniture

Pythagoras

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Brief // Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.

 

Solution // An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and website.

 

Results // Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.

 
 Photo by Fredrik Sweger

Photo by Fredrik Sweger

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Work: Identity

Type: Beer

fÖl

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Brief // We got the simple but challenging brief from one of Sweden's largest brewing companies; to create a conceptual beer for
the concerned, young and urban audience.

 

Solution // Our solution was to follow a growing and existing trend that has sprung from bar hopping restaurateurs; to have a smaller beer served so that you will have time to move on to a new place and meet as many people as possible. In Sweden we call this serving a "galopp" (exactly what it sounds like, the pace when a horse
runs, gallop).

 

Results // The 25ml bottled beer concept was never set in production, but got featured all over the web for it's original and well executed concept.
The Dieline  -  Packaging of the World  -  Packaging Inspiration

 
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Work: Identity & packaging

Type: Snacks

Snick Snacks

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Brief // We were approached to create a brand for a snack company.  The snacks comes in five flavors, with different mixtures of nuts, chocolates and fruits. When every ingredient from each flavor is consumed at the same time, mouth magic happens. They, were in need of design, naming and storytelling.

 

Solution // We found a connection to the world of film. Every nut - every actor, every chocolate - every scene, every fruit - every score, don’t make sense until the whole is consumed. With a cinimatic tone of voice we bring you snacks suitable for the most heartache drama to nail biting thrillers.

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