Work: Identity, packaging & art direction

Type: Beauty

Löwengrip

Löwengrip_case20193.jpg
 

Brief // Founded back in 2012 by Isabella Löwengrip and Pingis Hadenius, Löwengrip is currently Scandinavia's fastest growing beauty company. Having put all their focus on the high quality products and therefore growing rapidly, they were in need of clarifying the brand and collect their packaging designs to take the next step into the international beauty market, big league style.

 

Solution // The new brand identity and packaging design has been developed to reflect the high quality of the products. Timeless yet modern, the aesthetics has drawn inspiration from classic book typography, Scandinavian minimalism and interior furnishing to both stand out in a crowd and beautifully blend wherever it is applied. Using solid colored packaging to distinguish each series from one another, the graphic layout, strict packaging shapes and black tops are consistent throughout the products to get a recognizable look.

 

Results // The new identity has been a huge success and Löwengrip has now expanded internationally to the rest of Europe, the US and Australia. We have continued our close collaboration every since the project started, and are continuously developing the brand. Today we have designed more than 100 products, a website, multiple photo shoots and films, store concepts and much much more.

 
logo.jpg
 
Photo: Alma Vestlund

Photo: Alma Vestlund

 
 
Löwengrip_case2019.jpg
Photo: Angelique Johnér

Photo: Angelique Johnér

Löwengrip_case20194.jpg
Löwengrip_1_158.jpg
Löwengrip_case2019-products12.jpg
Löwengrip_case2019-products6.jpg
Löwengrip_1_030.jpg
 
Löwengrip_case2019-products17.jpg
Löwengrip_case2019-products9.jpg
Löwengrip_case2019-products16.jpg
FACIALCREAM.jpg
Spread_lowengrip01-2.jpg
lowengrip_bagmockup.jpg
Löwengrip_1_088_crop1.jpg
 

Always making more... Stay tuned! ;)

 
low_background.jpg
 

Work: Identity, art direction & website

Type: Fashion

Anyhere

 

Brief // The founders, Hannah Molin and Lina Thunberg, came to us with the vision to create ”comfort clothes“ into something you want o wear every day. They had identified a blank spot in the market for sleepwear that was affordable, without compromising on style or comfort.

 

Solution // Hannah and Lina involved us from day one, which included everything from vision to the actual product and building the brand from the core. Through collaborative workshops we made the brand into a celebration of the small, everyday moments that makes you feel at home, wherever you are. Together we did naming, tone of voice, graphic identity, website, art direction and set design for their launch campaign and film.

 

Results // At the writing moment the brand has been launched for a week, exclusively available on their e-com site anyhere.se. Daily confessions from top Swedish influencers keeps pouring in and we are looking forward to an expected success story!

 
Anyhere-hero2.jpg
Anyhere_case2019.jpg
FACIALCREAM.jpg
 
Anyhere-artsyred7.jpg
 
Anyhere_Look_Extras-3.jpg
 
Anyhere-whitetea4.jpg
 
Anyhere-whitetea2.jpg
 
Anyhere_Look_Extras-2.jpg
 
 
Anyhere-mellowchampagne2.jpg
Anyhere-mellowchampagne-1.jpg
 
Anyhere-hero6.jpg
 
Anyhere-artsyred.jpg
 
 
anyhere_symbol_gif_svart_stor.gif
 
anyhere_background.jpg

Hermine Hold

logo1.jpg
 

Brief // Hermine Hold was created through a founding collaboration between Isabella Löwengrip’s tech-wiz-company NTH and the retail specialists Filip Ummer and Joachim Lindström behind iDeal of Sweden. The name originates from the german name Herman which means ‘strong’, Hermine Hold main focus is to create dazzling and stylish hair accessories.

 

Solution // Based on the insight ‘style has no age’ the identity needed to be classical yet trendy. The colors are inspired from sun bathed shores to minimalistic Scandinavian design. The logo wraps everything up with the iconic ‘knot’.

 
 

Results // To launch in February 2019. The transparent process in social media has gotten good reception and the products are highly anticipated.

 
Screen Shot 2019-02-12 at 10.07.12.png
Ska%CC%88rmklipp+2019-02-13+16.06.51.jpg
Screen Shot 2019-02-12 at 10.06.59.png
 
Skärmklipp 2019-02-13 16.02.59.png
Skärmklipp 2019-02-13 16.03.29.png
Skärmklipp 2019-02-13 16.04.47.png
 
Skärmklipp 2019-02-13 16.03.44.png
 
Skärmklipp 2019-02-13 16.02.52.png
Skärmklipp 2019-02-13 16.07.39.png
 
 
 

Work: Brand plattform, identity & packaging

Type: Beauty

CAIA Cosmetics

 

Brief // In 2018, Bianca Ingrosso brought her keen interest for make-up to the next level by launching her very own cosmetic brand together with long time friend and mentor Vanessa Lindblad. The goal was to create an uplifting and feminine brand that would not only produce high quality products but encourage young women in their every day life.

 

Solution // GLHF created brand plattform, graphic identity and packaging design. Our take on the brief was to use the sisterhood and empowerment that make-up can bring to young women, to create a solid brand experience that differs from it’s competitors in an overall generic industry. We created the simple but powerful #WEARECAIA, a concept that focuses more on the diversity among women and less on the lonely individual that so often is portraid in beauty. The design itself consists of a statement color that is constant throughout the identity and packaging, with a bold logo and clean graphics, using uplifting quotes to inspire the costumer.

 

Results // In less than 24h after revealing the new brand on Instagram, @caiacosmetics gained over 21k followers. The product launch is set to November 20th, success is expected to be confirmed…

 
Logotype for Caia Cosmetics - Design by GLHF Design Studio
samling_fix.jpg
palett_open_side.jpg
palett_open_zoom.jpg
brusch_singel.jpg
brusches_top_serveral.jpg
fix this.jpg
palett_logo_zoom.jpg
palett_sleeve2.jpg
 
 

Work: Identity, packaging, art direction, styling & fair design.

Type: Furniture

Maze

bild1.jpg
 

Brief // Interior design company Maze makes minimalistic and practical furniture, produced with the environment in mind. They were in need of updating their brand profile and find consistency throughout their imagery.

 

Solution // We created visual guidelines with art direction to bring their photo shoots into the same world. Translating the geographic shapes, iconic for the brand's products, into a frame work which we used for the layout. Giving freedom to bold colors and minimalistic typography, the products are always the hero.

 

Results // Putting the products in focus and developing a world in which Maze can distinguish themselves and grow as a brand, the new brand visuals have together with the company team increased sales and market recognition. 

 
Mazecatalogue01.jpg
Mazecatalogue03.jpg
Mazecatalogue07.jpg
Mazecatalogue02.jpg
Silkespapper_film_1.gif
Maze fair 1.jpg
maze fair 2
Maze fair 3
Mazecatalogue015.jpg
 
 
grey-01.jpg
 

Work: Art direction, set design

Type: Beverage

Absolut + Oatly

GLHF-absolut+oatly2.jpg
 

Brief // Part PR initiated a collaboration between Absolut Vodka and Oatly to create "freakshake" drinks for the Way Out West festival. They were in need of a concept photo shoot connecting the festival spririt with the dekadent sugar drinks.

 

Solution // We created a concept that build on different festival scenarios; the rainy concert, morning love, dawn disco and festival snacks. To keep bring all elements together we spray painted key features associated with the moods, and styled it in bright colors.  

 

Results // The imagery has gotten great response from the press by bringing the imagery of Oatly and Absolut together in a collaborative manner.

 
GLHF-absolut+oatly4.jpg
GLHF-absolut+oatly5.jpg
GLHF-absolut+oatly3.jpg
 
 
absolut_background.jpg
 

Work: Identity & website

 

Type: PR-agency

Story Relations

kontor.jpg
 

Brief // PR and communication agency Story Relations was in need of a revamp to better reflect their company and it's people.

 

Solution // We developed a dynamic, hand cut pattern infused with brightness and fun, just how Story is to work with. The pattern is easy to use in both physical and digital spaces, and can be used a lot or less when in need to communicate corporate or commercialy.

 

Results // The flexibility and easy application of the branding identity has made the company communication much easier to keep together while still making it interesting.

 
neon.jpg
iMacx2.jpg
shapes.jpg
Stationary.jpg
pluppar.gif
 
 
story_background.jpg
 

Work: Identity & packaging

Type: Beauty

Deo Doc

Deodoc_Gruppbild_2.jpg
 

Brief // DeoDoc developed & launched Europe's first intimate deodorant. They were in need of positioning, identity, packaging & communication.

 

Solution // We developed a branding platform and acted as creative support throughout the company’s launch period. Through a premium design solution, DeoDoc took a step away from medicine cabinet onto the beauty shelf, easing up the blushing around the product’s theme

 

Results // Ever growing with products & scents, DeoDoc is conquering new markets. They have made intimate hygiene discussions as natural as anything else. Available in almost every nordic pharmacy, beauty shop & department store.

 
unspecified2.jpg
unspecified.jpg
Deodoc_Gruppbild_1-small.png
deodoc_2.jpg
DEDOC-Hipster.jpg
DEDOC-String_.jpg
 
 
 

Work: Packaging

Type: Furniture

Pythagoras

singel_pythagoras_logo.jpg
 

Brief // Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.

 

Solution // An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and website.

 

Results // Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.

 
Photo by Fredrik Sweger

Photo by Fredrik Sweger

packshot_samlad_three_bw.jpg
packshot_samlad_open_bw.jpg
packshot_back_bw.jpg
Samlad_lag_pyramid.jpg
Flera hörn2_small.jpg
samlad_broschyr.jpg
 
 
Untitled-2-02.jpg
 

Work: Identity

Type: Beer

fÖl

Sofia+20173.jpg
 

Brief // We got the simple but challenging brief from one of Sweden's largest brewing companies; to create a conceptual beer for
the concerned, young and urban audience.

 

Solution // Our solution was to follow a growing and existing trend that has sprung from bar hopping restaurateurs; to have a smaller beer served so that you will have time to move on to a new place and meet as many people as possible. In Sweden we call this serving a "galopp" (exactly what it sounds like, the pace when a horse
runs, gallop).

 

Results // The 25ml bottled beer concept was never set in production, but got featured all over the web for it's original and well executed concept.
The Dieline  -  Packaging of the World  -  Packaging Inspiration

 
Sofia+20176.jpg
Sofia+20175.jpg
Sofia+20174.jpg
Sofia+20177.jpg
Sofia+20178.jpg
Sofia+20179.jpg
 
background_grey.jpg
 

Work: Identity & packaging

Type: Snacks

Snick Snacks

M_snicksnacks_cover.jpg

Brief // We were approached to create a brand for a snack company.  The snacks comes in five flavors, with different mixtures of nuts, chocolates and fruits. When every ingredient from each flavor is consumed at the same time, mouth magic happens. They, were in need of design, naming and storytelling.

 

Solution // We found a connection to the world of film. Every nut - every actor, every chocolate - every scene, every fruit - every score, don’t make sense until the whole is consumed. With a cinimatic tone of voice we bring you snacks suitable for the most heartache drama to nail biting thrillers.

colors.gif
cranberry_backgroundillustration_2.jpg
tropical_backgroundillustration.jpg
 
Orange_drive.gif
CS_2.gif
posters.jpg
 
Untitled-2-01.jpg
 

Work: Identity & packaging

Type: Frozen fruits & berries

Macacos

 
macacos_thumb.jpg
 

Brief // Macacos was the first company to bring the Brazilian superfruit Açaí to Sweden. They were in need of an identity, target group analysis, packaging and point of sale material.

 
 

Solution // We combined the Amazonian energy with Nordic form. An identity that pops and speak clearly what they are.

 

Result // Macacos is now the No1 supplier of brazilian superfruits to the Swedish market. Expanding with new superfruits they are extending every day.

 
 
acai_macacos_fallande.jpg
graviola_macacos_fallande.jpg
caja_macacos_fallande.jpg