Brief // Pythagoras is a versatile shelf system created by MAZE. They wanted an identity that could stand by itself yet together, a brand within the brand. We did the art direction, identity, copywriting, packing, web & point of sale material.
Solution // An identity that mimics Pythagoras versatility & playfulness, with the ability of not having a given up or down side. Combined with a tone of voice which encourages to go outside of your comfort zone. We created packaging, exhibition material, look book and website.
Results // Pythagoras quickly became MAZE's No1 selling product, featured all over the interior design world. The packaging itself was nominated in Svenska Designpriset for Best Packaging Design.